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Inspired by a scribbled note on the wall of Leeds Student Radio's studio in 2000 which read: "If it bleeds, it leads; if it's Leeds it leads," and by this: http://www.eyeonmoseley.co.uk/?page_id=230 and of course by this http://www.youtube.com/watch?v=gpUHXW_ky18&feature=player_embedded#